Spanish Phrases Referring to Parts of the Body

In Spanish, you can open your ears as well as your eyes, and something that fits perfectly is like a ring on a finger instead of a glove on a hand. The language has hundreds of phrases and colloquial expressions that include the names of body parts. Here are some of the most common or interesting; each phrase below is followed by a literal translation and then a common English translation followed by a sample sentence. Note that many of the sentence translations are not literal. Brazo (Arm) dar el brazo a torcer (to give ones arm to be turned) — to give up, to be persuaded — Era el equipo que no dio el brazo a torcer en busca del gol. (It was the team that never gave up in pursuit of the goal.)nacer con un pan bajo el brazo (to be born with a loaf of bread under the arm) — to be born with a silver spoon in ones mouth — La hija de los actores nacerà ¡ con un pan bajo el brazo. (The actors daughter will be born with a silver spoon in her mouth.) Cabeza (Head) andar de cabeza (to be heady) — to be busy, to have a full plate — Solo son las 11 de la maà ±ana y ya ando de cabeza. (Its only 11 a.m. and already Im swamped with plenty to do.)andar mal de la cabeza (to be bad in the head) — to be crazy, to not think straight — Creo que yo no soy el que anda mal de la cabeza. (I know Im not the one who needs my head examined.)cabeza frà ­a (cool head) — said of someone who remains calm or rational — La expulsià ³n del jugador es totalmente justificada. Nunca tiene la cabeza frà ­a. (The players expulsion is totally justified. Hes always a hot head.)cabeza hueca (hollow head) — said of someone stupid — La persona de madurez no tiene la cabeza hueca. (The mature person isnt an air head.) One common synonym is cabeza de chorlito, equivalent of the English bird brain. Other synonyms include cabeza de melà ³n (melon head) and cabeza de calabaza (pumpkin head). Cerebro (Brain) cerebro de mosquito (mosquito brain) — bird brain, stupid person — Parece que tu cerebro de mosquito no te deja comprender lo que yo escribà ­.  (It seems that your bird brain doesnt let you understand what I wrote you.)cerebro gris (gray brain) — someone who is in charge behind the scenes. — El profesor niega ser el cerebro gris del presidente. (The professor denies being the hidden brains behind the president.)lavar el cerebro (to wash the brain) — to brainwash, although the Spanish term doesnt always come across as pejorative as the English one — Me lavà ³ el cerebro y me convencià ³ de irnos a festejar Aà ±o Nuevo. (She brainwashed me and convinced me to go with her to celebrate New Years.) Codo (Elbow) codo con codo, codo a codo (elbow to elbow) — side by side; in cooperation with others — Estudiaron codo a codo por una hora. (They studied together for an hour.)empinar el codo, levantar de codo (to lift ones elbow) — to drink alcoholic beverages — Despuà ©s de la pesca, empinaron el codo y se durmieron. (After fishing, they drank a few and fell asleep.) Dedo (Finger) chuparse el dedo (to suck ones thumb) — to be naive, foolish or unknowledgeable; to see someone else as such — No me digas que tu perro comià ³ tus tareas.  ¡No me chupo el dedo! (Dont tell me the dog ate your homework. I wasnt born yesterday!)como anillo al dedo (like a ring on a finger) — perfectly timed or perfectly suitable for the situation — La oportunidad vino como anillo al dedo. (The opportunity came to me at the perfect time.)no tener dos dedos de frente (to not have two fingers of a forehead; the phrase comes from a time when it was believed that the size and shape of the forehead was an indicator of intelligence) — to be stupid, to be as smart as a fence post, to not be the sharpest tool in the shed, etc. — El que se crea eso no tiene dos dedos de frente. (Whoever believes that isnt very bright.)sin mover un dedo (without moving a finger) — without lifting a finger — Es posible tener à ©xito en los negocios sin m over un dedo. (It is possible to be successful in business without lifting a finger.)tapar el Sol con un dedo (to hide the sun with ones finger) — to ignore reality, to bury ones head in the sand — Tapa el sol con el dedo cuando trata de defender lo indefendible. (Hes ignoring reality when he tries to defend the indefensible.) Espalda (Back) cubrir las espaldas (to cover someones back) — to protect someone, to have someones back — Te cubro las espaldas. Todo està ¡ bajo control. (I have your back. Everything is under control.)volver la espalda (to turn ones back) — to turn ones back — No me respondià ³ antes me volvià ³ la espalda. (He did not answer me before turning his back on me.) Nariz (Nose or Nostril) darle en la nariz (to be given in the nose) — to be suspicious — Me da en la nariz que la respuesta de mi padre es no. (I have a suspicion that my fathers answer is no.)no ver mà ¡s allà ¡ de sus narices (to not see beyond ones nostrils) — to not see beyond the end of ones nose — Esta generacià ³n de polà ­ticos no ve mà ¡s allà ¡ de sus narices e intereses. (This generation of politicians cant see beyond their noses and own interests.) Oà ­do (Ear) abrir los oà ­dos (to open ones ears) — to pay attention — Los escolares abren los oà ­dos al cambio climà ¡tico. (Scholars are paying attention to climate change.)entrarle por un oà ­do y salirle por el otro (to go in one ear and out the other) — to go in one ear and out the other — Las palabras de su hermano le entraron por un oà ­do y le salieron por el otro, sin afectarla en absoluto (Her brothers words went in one ear and out the other without affecting her in the least.)prestar oà ­do (to lend an ear) — to pay attention — Elena no prestaba oà ­do a las disculpas. (Elena didnt pay attention to the excuses.) Ojo (Eye) costar un ojo de la cara (to cost an eye from ones face) — to cost an arm and a leg — Viajar al oriente del paà ­s te costarà ¡ un ojo de la cara. (Traveling to the eastern part of the country will cost you an arm and a leg.)echar un ojo (to throw a look) — to take a look — Vamos a echar un ojo a lo que dice. (Were going to take a look at what hes saying.)en el ojo del huracà ¡n (in the eye of the hurricane ) — in the center of a controversy, in the center of the storm — Le diseà ±adora està ¡ en el ojo del huracà ¡n por la extrema delgadez de sus modelos. (The designer is in the hot seat because of the extreme thinness of her models.)tener ojo de lince (to have a lynx eye) — to have good vision, literally or figuratively; to have eagle eyes — Nuestro contador tiene ojo de lince para detectar pequeà ±as  irregularidades. (Our accountant has eagle eyes for finding tiny irregularities.) Pecho (Chest, Breasts) dar pecho, dar el pecho (to give the breast) — to breastfeed —  ¿Necesitan proteccià ³n institucional las mujeres que dan el pecho en pà ºblico? (Do women who breastfeed in public need institutional protection?)tener un corazà ³n que no le cabe en el pecho (to have a heart too big to fit in his/her chest) — to be big-hearted or generous — En mà ¡s de una ocasià ³n ha demostrado que tiene un corazà ³n que no le cabe en el pecho. (More than once she has shown herself to be very generous.) Pie y Cabeza (Foot and Head) de pies a cabeza (from feet to head) — from head to toe — Mi hijo està ¡ tatuado de pies a cabeza con varios diseà ±os. (My son is tattooed from head to toe with various designs.)sin pies ni cabeza (without feet nor head) — making no sense; without rhyme or reason — El puente a ninguna parte es un proyecto sin pies ni cabeza. (The bridge to nowhere is a senseless project.) Pierna (Leg) dormir a pierna suelta (to sleep with a leg that is free to move; the phrase comes from the days when prisoners would sleep better if their legs werent chained to prevent escape) — to sleep like a log — Nuestro bebà © dormà ­a a pierna suelta y no se despertà ³ nunca por el ruido. (Our baby slept like a log and never woke up because of the noise.)hacer piernas (to do legs) — to get exercise — Hace 15 aà ±os, cuando empecà © a entrenar, me dije, No necesito hacer piernas porque ya tengo mà ºsculos muy grandes. (Fifteen years ago, when I began training, I told myself, I dont need to exercise because I already have big muscles.)

The Adventures of Huckleberry Finn by Mark Twain - 830 Words

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Cuba A Profile Essay example - 1092 Words

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Growing Up In A Single-Parent Family - 664 Words

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Management Business Information Systems

Questions: Complete the following tasks and submit your answers as report. Make sure to follow the requirements and report structure mentioned below under a separate heading.As the business/IT consultant, you need to advise Catherine Siddothi on possibilities that would best suit the requirements. She will need advice on what types of information systems can help the business and how the introduction of information systems will impact the business. You need to write a report which should cover the following tasks: 1. Define information systems; explain how they work; and describe their benefits for business. What types of information systems could be used to support PMF? 2. Explain how these information systems could help PMF in managing the business. How will the introduction of information systems affect management decision making? 3. Use Porters Competitive Forces Model to explain how these information systems could be used to gain competitive advantages. 4. What are the information requirements of PMF? What business processes should PMF consider making computerised? Why? 5. Explain how collaboration and communication among key stakeholders could be supported using information systems. Explain the use of computer networks (intranets and extranets) and the Internet to serve their needs. 6. What management challenges will affect organisational change during the implementation of the computerised information system? 7. State and explain the security and ethical issues may arise from the introduction of information systems in the business? Answers: Introduction: In present situation, technological evolution has made information management system as an integral part of any businesses. With the increasing number of obstacles arising in the market place, every organization is also trying to implement different technologies so that they can able to gain competitive advantage in the market. The assignment also deals with a similar case study that illustrates the kind of challenges that a small business namely Pepper Mint Food (PMF) has to face in order to run it properly. The case study mentioned an entrepreneur namely Catherine Siddothi who started the Pepper Mint Food company on her own kitchen. From the beginning, the business has able to gain success with its unique foods and services. However, with the increasing size of business Catherine has facing many challenges regarding managing information and communicate with all the employees in the company. The assignment will critically analyze how the introduction of information management system can help PMF to manage the business much more effectively. Information system: An information system is a system that assesses and analyzes business information, captured continuously form both internal and external sources of an organization. It is extremely crucial for the success of the organization. Timely information provide basis for making important business decisions such as pricing, packaging, media selection and distribution. Effective decision-making is extremely important, as it will help the company to counter any challenges from the market (Chang et al. 2013). The use of information system also helps the company to smoothen the communication process, which is extremely important to minimize work related confusion at the office premises. Types of information system for PMF: Even for a small size business like PMF, utilization of single system cannot help the organization to use all its information effectively (Abdelhak, Grostick and Hanken 2014). Since, a business has to maintain different kind of data in order to run its operations effectively. Pepper Mint Food also has to combination of different system in order to gain competitive advantage in the market. Therefore, identification of information system is necessary for the company. PMF will also have to select information system based on two perspectives, functional and constituency. Functional perspective will help PMF to identify a system that will help to smooth the operation al function of the company. On the other hand, constituency will help to identify a system for the group of customers that the organization serves. In functional perspective, there are four types of information system such as sales and marketing information system, production and manufacturing information system, accounting and finance information system and human resource information system (Cordray et al. 2015). If PMF utilize these types of information system properly, it will definitely able to improve its existing operational process. There are four types of information system in constituency perspective as well that can play significant role in the success of PMF. These information systems are transaction processing system (TSS), management information system (MIS), decision support system (DSS), and executive support system (ESS). Utilization of information system: Sales and marketing information system: This information system can help PMF by identifying potential customers from the market. This information also can provide PMF an indication about the need of the potential customers (Haux et al. 2013). This is extremely crucial for PMF to capture major portion of the market, as this process can help the company to target its customer much more effectively. Production and manufacturing information system: It deals with the development and planning of the production system. Therefore, this system can enable PMF to control the flow of production. Hence, the system will increase the effective decision-making of Catherine Siddothi. Accounting and finance information system: This system will allow PMF to keep track of all the assets of the company. Therefore, it will make sure that all the assets of the company are utilizing to its fullest for the success of the organization (Power, Sharda and Burstein 2015). Account receivable system will help PMF to store important data of customers. Human resource information system (HRIS): It will help PMF to maintain records of its employees. However, PMF is working with six employees currently. Still, the company has to implement this system so that it can able to utilize all its resources properly. Transaction processing system (TSS): This basic information system will help PMF to maintain information regarding daily routine transaction that is necessary to conduct a business. It is important, as keeping a tract of daily task is very difficult without any information system. Management information system (MIS): The study already mentioned the kind of difficulties that Catherine Siddothi is facing to run its business properly (Galliers and Leidner 2014). Therefore, MIS system will help Catherine to analyze present and historical data of the company. So that she can able to plan and control her decision-making in such a way that will help PMF to grow in the existing market. Decision support system (DSS): This is a key system for any company for taking effective decision. Since, it analyzes the data in much more effective way. It will allow PMF to make decision so that the company can able to grow in the market. Executive support system (ESS): This system will allow PMF to minimize issues within the organizational system. Since, it allows to create an environment that will help Catherine Siddothi to take decisions much more effectively. Porters competitive forces model: This is arguably the most used model to analyze competitive advantage of a particular firm in the market (Lim 2013). The model highlighted five competitive forces that PMF has to consider to judge its position in the market. Traditional competitors: PMF obviously is not the only business that is providing pre-packaged meals in the town. Therefore, like any other organization, PMF also has to share the market with its competitors. New market entrants: The study has mentioned that a new competitor has already trying to grab the major portion of the market with utilization of new technology, which working as a competitive disadvantage form PMF. Substitute product and service: Almost in every industry, customers have many options from which they can choose the product they desire. Therefore, PMF has to keep a close look on the market in order to maintain its position. Figure 1: Porters competitive force model Customers: Customer is another major factor that decides the amount of competitive advantage a company has in the market (Van De Walle et al. 2014). PMF also has to introduce strategies in order to have more customers within the market. Suppliers: Suppliers also play a key role in gaining competitive advantage. Since, the more number of suppliers a company has greater the chances of competitive advantage in the market. Strategies to gain competitive advantage: Low-cost leadership strategy: Utilization of informational system will allow PMF to achieve minimum level of operational cost (Schwalbe 2015). For example, PMF can introduce a efficient customer response system that will directly link behavior of the customer to production and distribution of supply chain. Product differentiation strategy: Information system enhances customer convenience to enable product of PMF. For example, utilization information system will allow PMF to utilize strategies like individually tailored offering that will create a huge impact on the competitive advantage of PMF. Niche market: Information system will enable PMF to narrow their target better than its competitors. It will also support the strategy by providing data to analyze the way the company can actually able to gain the major share of the market. Information requirements of PMF: In order to maintain its position in the market, PMF will have to utilize available information in a structured way so that the company can able to gain competitive advantage in the market. Firstly, PMF will have to gather and store information about its internal process so that the company can perform its operation effectively. Internal information like employee details, employee pays, raw material cost, packaging cost, distribution cost of the company. This information is extremely crucial for the assessment of the company (Katz 2012). As it will allow PMF to understand its position in the market. The company also has to collect external information as well. External information like competitors information, market information is extremely crucial for a company to gain competitive advantage in the market. External information will also allow PMF to assess the strategies of the competitors so that it can able to counter it successfully. Business process for PMF: Before implementing an information system, PMF first have to identify the business process that the company will follow in near future in order to get competitive advantage in the market. Selection of business process is extremely crucial for the running a company effectively. The study mentioned that PMF is facing lot of difficulties to manage its activities properly. Therefore, Management process will best suits PMF, as it will allow the company to set goals and then plan, organize, direct and control the business process of the company (Davenport 2013). In addition, implementation of information system will also help the company to perform these processes properly. Figure 2: Management process PMF should also select management process as it can be computerized easily. Therefore, PMF will not have to spend too much time to understand this business process. Therefore, the implementation of the information system will not affect the productivity of the company. Use of computer networks for collaboration and communication among key stakeholders: In present situation, importance of internet cannot be ignored. Due to internet, competitions among the organization have become immense. Use of internet encouraged many businesses to enter into the market. However, internet also plays a significant role in developing businesses (Letellier and Eppich 2015). Since, it supports certain activities that allow more effective collaboration and communication of the stakeholders. The activities discussed as follows: The value chain model: It depicts specific activities in the company where competitive strategies can be applied where information system can have strategic impact most likely. The use of internet will allow PMF to perform a chain of activities that will enhance the value chain of the company. These activities can be categorized as a part of the value chain model. The performance of this activity can also create effective collaboration among the key stakeholders of the company. Figure 3: Industry value chain Primary activities: Use of internet in the information system will allow PMF relate production with the distribution. Therefore, it will allow the company to create a good bond with all its suppliers. It will also allow the activity like operation, sales and marketing of the company to work more properly. Support activities: Use of internet in the information system will also create opportunity for PMF to maintain a high quality internal infrastructure (Marchewka 2014). It will also allow PMF to manage its human resource, procurement and technology processes properly, which will help the company to increase the boding of the company with its internal stakeholders. Management challenges regarding implementation of the computerized information system: Implementation of computerized information system in a small business structure like PMF is not easy at all. The management of the company will have to face certain obstacles at the time of implementing computerized information system. Therefore, it is up to the management of PMF on how they deal with the challenges so that the company can able to achieve its desired objective. The challenges that the company may have to face described as follows: Job elimination: The major challenge that PMF has to face regarding implementation of information system is the employees fear that the new technology will make them obsolete. Therefore, the company might not need them at all (Deelman et al. 2015). Hence, the management of PMF first has to make everyone educate within the company about the exact reason of implementation of this new technology so that no misconception can able to arise in the workplace. Otherwise, the company might lose its productivity. Security breaches: This is another sever challenge that PMF have to face at the time of implementation of computerized information system. With evolution in technology, hackers are now can easily able to breach the information system of the company very easily. Therefore, it makes the confidential information vulnerable in front of them. Hence, PMF will have to create high security system can cannot easily be breached by the hackers. Security and ethical issues: As mentioned before, security of information is the major cause of concern for every company in present situation. Since, information breaches can actually create a huge amount impact on the businesses of the company. Therefore, it is necessary to keep maintain a high quality security level for the company. However, the company will have to make sure that in order to create a high quality security system; the company is actually following the ethical codes of information system. Otherwise, it might create a huge amount of negative impact on the businesses of the company (Feng, Siu and Zhang 2013). PMF also have to maintain four prime factors such as privacy, accuracy, access and property in order to maintain ethics of information system. Especially, PMF have to make sure that the information system of the company is maintaining the accuracy factor. Otherwise, the whole objective of implementing computerized information system might get lost in between the unethical practices. Conclusion: In modern days, information system has become an integral part of any businesses. Companies are keeping on trying to implement an information system that can give them the opportunity to gain competitive advantage in the market. In fact, many studies have established the fact that no company will able to remain competitive in the market without the utilization of proper information system. However, like any other technologies, information management system also comes with certain obstacles. Hence, it is up to the management of PMF to utilize the information system in such a way that it could able to gain competitive advantage in the market. References: Abdelhak, M., Grostick, S. and Hanken, M.A., 2014.Health information: management of a strategic resource. Elsevier Health Sciences. Borghoff, U.M. and Pareschi, R. eds., 2013.Information technology for knowledge management. Springer Science Business Media. Chang, C.J., Kuo, H.C., Chen, C.Y., Chen, T.H. and Chung, P.Y., 2013. Ergonomic Techniques for a Mobile E Invoice System: Operational Requirements of an Information Management System.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), pp.582-589. Cordray, C., Link, D., Chart, R. and Ginter, K., Sciencelogic, Inc., 2015.Self configuring network management system. U.S. Patent 9,077,611. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Deelman, E., Vahi, K., Juve, G., Rynge, M., Callaghan, S., Maechling, P.J., Mayani, R., Chen, W., da Silva, R.F., Livny, M. and Wenger, K., 2015. Pegasus, a workflow management system for science automation.Future Generation Computer Systems,46, pp.17-35. Disterer, G., 2013. ISO/IEC 27000, 27001 and 27002 for information security management. Feng, D., Siu, W.C. and Zhang, H.J. eds., 2013.Multimedia information retrieval and management: Technological fundamentals and applications. Springer Science Business Media. Galliers, R.D. and Leidner, D.E., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Haux, R., Winter, A., Ammenwerth, E. and Brigl, B., 2013.Strategic information management in hospitals: an introduction to hospital information systems. Springer Science Business Media. Katz, R., 2012.Information management for engineering design. Springer Science Business Media. Letellier, R. and Eppich, R. eds., 2015.Recording, documentation and information management for the conservation of heritage places. Routledge. Lim, K., Nextlabs, Inc., 2013.Techniques of transforming policies to enforce control in an information management system. U.S. Patent 8,544,058. Marchewka, J.T., 2014.Information technology project management. John Wiley Sons. Power, D.J., Sharda, R. and Burstein, F., 2015.Decision support systems. John Wiley Sons, Ltd. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Van De Walle, B., Turoff, M. and Hiltz, S.R., 2014.Information systems for emergency management. Routledge. Willcocks, L., 2013.Information management: the evaluation of information systems investments. Springer.

Effect Performance Expectancy Satisfaction -Myassignmenthelp.Com

Question: Discuss About The Effect Performance Expectancy Satisfaction? Answer: Introduction Globalization has changed the buying behavior of the consumers and most of the consumers search the online platform for products, businesses and services. Consumers are able to access different websites at different touch points and it the imperative to provide the consumers with best experience at all points (Amorim and Loureiro 2017). Therefore, the quality of website is very important for retaining the customers and gaining new customers. As the most of the companies have shifted to Omni retail channel this is one of the most crucial contemporary topics. This is why this topic has been selected so that importance of website quality and their corresponding components can be evaluated. Online shopping has emerged as the most sought after option by consumers who now have access to everything at their fingertip. The market size is rapidly expanding in case of online stores and Zalora is one such rapidly growing store. In order to maintain the consistent growth, it has to discover ways to keep its customers especially those who prefer sports apparels. It has been found in many studies that customer satisfaction and loyalty to online stores depend on the quality of the website. Consumers login to or visit an online shopping store to find out the perfect attire and to find out what other buyers feel about the products. The current generation is more inclined towards sports and hence looks forward to possess cool apparels and accounting related to sports. Zalora has a range of sports apparels and accessories that attracts thousands of customers each day.The online store was opened in 2011 by Rocket Internet Company and has a strong presence in many countries of Asia and the Pacific(Zalora.com.hk 2018).The present paper attempts to establish a relation between the companys website quality and consumer e-satisfaction and e-loyalty. To investigate the effects of website quality, e-satisfaction and e-loyalty To determine how website quality affects e-satisfaction and e-loyalty in Zalora Online Store To provide recommendations to marketer of Fashion Online Store on e-satisfaction and e-loyalty through maintaining good website quality Sports Website Quality As stated by Wang et al. (2015), keeping all the attributes of the websites to a maximum as website quality which consists of factors such as Appearance, functionality, search engine optimization, web usability and content is known as quality of website. Although Zalora is not solely a sports website, but it does have, an entire section dedicated to sports. A shopping site, Zalora realizes the importance of sports in todays generation. In order to maintain the continuous flow of consumers to the website, the company has to ensure that it provides a top quality website. Hur, Ko and Valacich (2011) point out that despite the growing popularity of online sports related business, limited number of studies have been carried out to identify the factors that influence consumer behavior. However, certain studies were done on the relationship between SWQ and the consumption intentions of the consumers. In a study conducted by Chiu and Won (2016), the Bifactor Model was used to analyze the consumption habits of consumers and it was revealed that more than 70% of consumers revisited a particular website based on the website quality. The findings of the study by Kim and Lennon (2013) bring forth the fact that website reputation holds key to the positive and negative behavior of the consumer. E-satisfaction E-satisfaction can be referred to as the online version of satisfaction that a consumer feels when he or she receives quality product or service. Online stores provide e-satisfaction to consumers who shop online or form communities online. A vital factor decides the fate of the online store, e-satisfaction of consumers is considered to be of highest priority to the online companies. If a customer is not satisfied by the website services or if the website quality is below standards, it is highly possible that the website will lose the potential loyal consumer. Bressolles, Durrieu and Senecal (2014) point out that e-satisfaction has received increasing significance in the literature of marketing. The authors argue that e-satisfaction results from the e-service quality that a particular website provides. Many studies have focused on e-satisfaction of consumers purchasing online and one of those studies by Suh, Ahn and Pedersen (2013), mention that e-business proliferation has intensifie d competition for online customer satisfaction. Their study focused primarily on applying an integrative approach to examine e-satisfaction of consumers buying online. This implies that e-satisfaction is vital to an online stores success and it has been realized by many experts as well. E-loyalty Customer loyalty stems from the consistent deliverance of quality service by businesses that compel the customers to revisit their stores. Similar can be stated about online stores. Loyalty by online store customers refers to e-loyalty. It has been observed that e-loyalty serves as an indicator for success to any online store. According to Makanyeza (2015), loyalty is a fuel that drives companies to strategize carefully and focus not only on attracting consumers but also to compel them to visit again. Valvi and West (2013) however argue that testing the e-loyalty of online consumers can be understood better by applying different theories. In an attempt to find out the factors that influence e-loyalty of consumers in the UK, the authors applied the expectation-confirmation theory. It was found that certain variables affect consumers e-loyalty including trust, perceived value and price. Thus, the aim of the present paper is to identify variables that concern e-loyalty in the Zalora Onl ine Store context. It also aims to establish the core association between the three concepts. Hypotheses Formations The study aims to establish three hypotheses to explain the affects of website quality, e-loyalty and e-satisfaction on Zalora Online Store. Methodology: The study would use both primary and secondary research. Primary Research The study will be conducted using questionnaires for evaluate numerical data for a systematic analysis. Furthermore, the Sports Website Quality Scale (SWQS) shallSample Design Target Respondent and Sample Size: Target respondents refer to those associated with Zalora Online Store who is the members of Zalora Online Store. Furthermore, 155 university students who are also sports enthusiasts will be included as sample size. Sample data consist of consumers that are aged between 18-30 and the regular users of Zalora Online Website Sampling Methods: Stratified sampling is selected for the study. It refers to the identification of samples from a target population who are more inclined towards buying sports accessories online. Stratified Sampling is used as it will divide the population into different groups that are non-overlapping. Then randomization will be done to select respondents from each of the groups so each of the population will have the fair amount of opportunity of being selected. Potential Limitation and Contingency Plan Target respondents as members of Zalora Online Store cannot be accessed and hence this group cannot be included in sampling. The sample size is too small to cover fully the whole Zalora Online Store and therefore the outcome might be affected. For further research, age could be considered as a factor for the study. In addition, local sporting stars other than HKU Space students could be approached for the research. Secondary Research Secondary research will be done to present supporting evidences on academic field, marketing trends and company profile. Data for secondary research can be found in various textbooks, academic journals that will be obtained mainly from HKU Space Library. In order to have access to journals, EBSCO / SPSS / T-test host research database will be used. Work Schedule: Task/Month April May June July Brainstorming the interested academic area Information search Define the topic Design the research objectives Formulate literature review Design the methodology Recording students response Formulate the research proposal Design the questionnaire Pretest the questionnaire Conduct the survey Process and analyze the data Make recommendation Conduct the report References: Amorim, M. and Loureiro, S.M.C., 2017, July. Effect of website performance expectancy on customer satisfaction: online fashion performance. In2017 Global Fashion Management Conference at Vienna(pp. 536-539). Bressolles, G., Durrieu, F. and Senecal, S., 2014. A consumer psychology based on e-service quality and e-satisfaction.Journal of Retailing and Consumer Services,21(6), pp.889-896. Chiu, W. and Won, D., 2016. Relationship between sport website quality and consumption intentions: application of a bifactor model.Psychological Reports,118(1), pp.90-106. Hur, Y., Ko, Y.J. and Valacich, J., 2011. A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty.Journal of sport management,25(5), pp.458-473. Kim, J. and Lennon, S.J., 2013. Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model.Journal of Research in Interactive Marketing,7(1), pp.33-56. Makanyeza, C., 2015. Consumer awareness, ethnocentrism and loyalty: An integrative model.Journal of International Consumer Marketing,27(2), pp.167-183. Suh, Y.I., Ahn, T. and Pedersen, P.M., 2013. Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites.International Journal of Sports Marketing and Sponsorship,14(4), pp.2-19. Valvi, A.C. and West, D.C., 2013. E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites.Journal of Electronic Commerce Research,14(1), p.99. Wang, L., Law, R., Guillet, B.D., Hung, K. and Fong, D.K.C., 2015. Impact of hotel website quality on online booking intentions: eTrust as a mediator.International Journal of Hospitality Management,47, pp.108-115. Zalora.com.hk 2018.About Us | ZALORA Hong Kong. [online] Zalora.com.hk. Available at: https://www.zalora.com.hk/about/ [Accessed 7 Mar. 2018].